The Tone Of The Real Estate Blog Post, Conversation.
The tone of any conversation, whether a real estate blog post or a chit chat at a local diner.
Shooting the breeze about Maine weather. It can be free and easy, helpful. Even humorous but should be anything but tedious, tense.
Or to make the other end of the conversation receive bad vibes and to come away somehow feeling responsible. For being so dumb or thinking, saying something reacted to as so down right silly.
Real estate is the largest investment buyers and sellers make in their life time.
That is something everyone in the room would agree with right?
And buyers, sellers of real estate property listings don’t find themselves in the transfer of a home, land, waterfront, farm or business offering all that often in life.
So there is a learning curve to real estate. And the professional guiding the buyer and seller is the one to set the pace. From what they have learned. Because they do this day in and out.
Spell out the expectations, address issues in the each unique real estate list and sell situation.
Without being snarky or with a layered, lathered on sharp edge tone of criticism or sarcasm. Or being so tight lipped or smug so it leaves everyone guessing, hanging, wondering.
Like the phrase you wait until your father comes home but this time you did not do anything wrong or deserve the man to man talk at the end of the day.
But it still happens even though we are in the customer service industry. The tone that for some reasons the professional is not so amused by the customer in the service providing.
But why do you sense in blog posts, communications you follow online that the tone pops up as anything but professional in a growing number of real estate conversations?
Something in the drinking water or air of society?
Or is it a distraction called apathy, sign of the times unhappiness because it is not a job enjoyed because it was well done?
Do real estate agents, brokers, REALTORS really think treating buyers or seller poorly makes the end results better?
Like the pirate mantra of “the beatings will continue until the morale improves”?
So why the tone? And in a blog post on a real estate beehive watercooler where agents, brokers, REALTORS hang out do others pick up a stone. Lob it into the fray to say buyers are so dumb. To exclaim that sellers just don’t get it.
Maybe because a new career is needed and the strain of commission sales in real estate are making the hi ho hi ho off to work we go less than rewarding, fun, satisfying. Could be part of it.
Or negative is perceived as the tone of choice when people are involved.
And you got to blame someone when the going gets tough right? No, no you don’t.
Attack the problems, not the players, the people involved works best.
If eight out of ten people live in cities where traffic is thick, crime is out of control, stress is heavy.
Does that explain the unhappy tone, what is fueling it?
Misery loves company?
So customer service in real estate, if the tone is helpful then the agent, broker, REALTOR is more effective, the customer less worried.
How to improve the tone is to catch yourself falling into the groove of bashing buyers as perhaps the dumbest animal on the planet.
Stop the expressions that “buyers are liars” and clueless.
Yes they need your guidance, to have someone skipper the boat and set the expectations. To get them to the closing on time, in one piece and not too bloody. But give them some refreshment, encouragement, a sincere attah boy when deserved.
And for sellers who want to help and are ready to tackle a list that might not be needed but the thought is sincere, pure.
Help them realize what we need to do instead,to keep the pricing realistic. Partnering up to explain the best course of action needed. Because every single real estate transaction requires different approaches, special handling and for everyone to think on their feet to be flexible and helpful. To do their part in the script.
Why I think the public facing blog posts on crazy buyers, helpless sellers? Because some agents, brokers, REALTORS need to establish their supremacy. Out of insecurity or just not happy with their life.Or following the herd because they all do it.
Too much stinking thinking happening inside the noggin. And not enough real estate candor in the mix so everything is out on the table face up. For the what’s what. And no one is made to feel the dummy.
Customer service is like Mr Roger’s mother taught… be the helper.
Be prepared so you know the problem and how to address the issue.
Instead of going in blind and quick to find faulit with someone in the real estate transaction when the culprit could be the agent, broker, REALTOR who did not follow up.
Or keep their finger on the pulse of the real estate property listing transaction.
Customer service besides a cheerful tone is all about the value of the people’s time involved in the listing, the buying of the real estate.
They don’t want delays, to be left in the dark and should expect the real estate professional to know where we are in this listing or sale. At any given moment. As it happens like the action news reporter on top of things.
Make the online website display buffet full and rich in information. So they don’t have to call to find out the property taxes, is this wood lot in tree growth or to draw the wrong conclusions.
On is this the one when only a handful of not so sharp and helpful images are all they have to work with at 10:30 at night. That is the busiest time of our real estate day (night) according to the website log study.
If life is treating you hard, other areas of it are going sideways, it is not the buyer or seller’s fault. Hard to control the spillage, taking on water in the sinking caused by an iceberg.
Suspend that any way you can to capture your thoughts and provide the customer service they called in for, stopped or emailed, texted for as those requests roll in. Help them. Forget about you. professionals do that. Treat them like you would want to be handled.
Complete, sweet, every time works best in real estate.
You want them to expect that.
Without any cloud, tone hanging over the real estate buy or sell exercise time line.
Be pleasant, change jobs if this real estate gig is not the right fit.
But make sure the tone of all you do in the real estate list, market, sell (repeat) is pleasant, professional, helpful. And much success will happen. Take whatever you have for factors, personalities and make the most of things. To improve or help any way you can.
Customers flock, return to that kind of service if you can master the consistency of what you deliver. Without the ups and downs and just not knowing what to expect around the next curve in the real estate race to get from listing to closing.
Making a buyer or seller feel valued, to know that you appreciate their input, their business will not stay in the dark.
It won’t go unnoticed or be kept a secret because people talk and are loyal to that kind of treatment in customer service.
Thinking of buying or selling real estate, property in Maine? Here to help when you are ready and it starts with me listening in earnest, taking very good real estate notes to assist you best.
207.532.6573 | [email protected] |
MOOERS REALTY 69 North Street Houlton Maine 04730