C&W Music Audience
It’s not one big Maine real estate audience anymore.
The days of looking out over the large auditorium audience, blinded by bright hot lights and hearing the murmur but not seeing the individuals in that audience are over with real estate marketing. I started working at fourteen at a local Houlton Maine radio station.
Saturday afternoon was top forty hits programing of middle of the road air fare.
But come 6pm, the music format in a small Maine town changed drastically.
Country music in the 1970’s in the days of Buck Owens, Charlie Pride, Tammy , Red Sovine, Conway Twitty and Loretta Lynn was called C&W.
Country and western music lovers in Southern Aroostook County were an entirely different audience. You could tell the change on the music format instantly when answering calls, requests to the station. Older crowd, down to earth and loved their country and western music.
Would have Ralph Hall and many drop in artists be at the station for live performances in a very small studio “B” I could see from the other side of the slanted big sheet of plate glass. I would sign off at midnight, open back up Sunday morning and the easy listening cavalcade of music would resume. The audiences changed. Their tastes varied from the air shift before. Walter Holmes and the Sunshine Boys with country gospel would fire up their rendition of the Wings of the Snow White Dove and Rock of Ages each Sunday morning too.
With real estate marketing, when I list a new property, I have to think like a jeweller with a three carat diamond needing to be broken up, how to carefully do it. The copy of the blog posts, real estate websites for each listing has to match the audience. So does the video used to market that property listing. Like a pair of cards taking the winning hand. Many times the same property that has many features can be presented to the sportsman in one ad campaign.
But reworked, approached from an entirely different angle the next insertion with a slant to the retirement real estate buyer looking for peace and quiet.
Not after the fish, the wildlife or the ATV, snow sledding recreational options. Just a peaceful, safe place with fewer people and no gangs. Maine is 4th lowest for crime of the fifty states. Lower cost real estate with 46th lowest state statistics for FSSR.
My days in radio broadcasting at a small Maine station taught me well to consider the audience for music, property, anything. Our Arbitron ratings broke it down further in to how many 18 to 34 years old woman were listening to top 40 or country western, etc. Focusing the cross hairs on the audience segment you are looking for, trying to reach is an art I love.
Marketing real estate is like any product, you have to know that product. And match it up with the persons that would be in the market for just that new property listing. Selective media choices needed to reach the big real estate audience crowd out front and center. To get the property listing before the eyeballs, to use the property buyer’s eardrums and get their attention.