Hands up, who agrees real estate videos done right are the most memorable, easy way to do the show and tell?
Okay, you can all put your hands down. Thank you. But ask real estate professionals who watch, listen to videos in their online search for knowledge how come they don't weed, feed and water their own platform.
Eyes go south. The room goes silent.
Conversation lulls, is broken.
But after the uncomfortable, pregnant pause, survey says... (ding ding ding).
No good reason for not having real estate video be the star marketing player on their dug out bench actually. That's the hand's down consensus.
So some basics to highlight. To set the stage for your entry into a beefed up video presence in your marketing.
Don't think you are the witty one, the star, the end all to connect with or follow. None of us are. This is not Hollywood. Our videos not for entertainment, buttered popcorn or a dark theatre, silver screen presentation.
Blue collar, draft horse hardworking helpful, simple real estate videos.
The production starts with small steps. Short videos on the local community events in your burg. That is the flavor, the spark, the what's it like where you live, work, play. And for the outside buyer, new to your area, this is the first watering hole. It's "I need to like your area". "Before I move on to property listings for sale there". That's the process for extending your reach to the never been to your hometown before real estate buyer.
Shoot, capture many local community event videos.
With the sound from the event, the loops to a minimum to save your editing skills for further honing, trimming down the road.
But you have to learn to edit. Just like leaving the yard to go to the corner neighborhood store means no more training wheels.
Editing removes long put you to sleep on and on.
The move on now, will someone please pull the plug and end it for me feeling.
Time is ticking, buyers are mucho, grande busy. They want to know about your local community, weather, the area ABC's.
Next move on to real estate property listings.
Simple intro, extro on the other end that is predictable. Your buyer wants to know what to expect, to develop the know what is coming up next. To return for more, make it a habit, routine. That makes your real estate channel views climb. Gets you noticed. Will exercise the video channel, which search engines pick up on and join the marketing music playing along.
But it is not about clicks, views, but closings right?
Short, crisp with you adding a little audio information on the outside pans about the grade school is two blogs down this street.
The one by one this is what you look at out all four sides of the property. And peering back out from all four corners. Then head in and pull that buyer through the home. Tour it like you do the showings. No script or language you and I would never use in conversation. Just for the most part, let the buyer watch. Hear, take in natural sounds of the tinkling wind chime on the open deck, the crackling fire in the front parlor.
Then render, upload and one by one stock the video shelves with local event information, the real estate property listings you want, need to sell.
Oh yeah, what about you the star?
You are not.
The local area, the real estate in it is.
That is what the busy buyers short on time, online with a mobile device and a short delay at an airport far away want. What late at night in their jammies in a far away time zone need to be watching, listening to, not you.
Too many turn the red blinking video camera light on the agent, broker who says hi there.
Just a quick not sure what I am going to say, I guess whatever comes to mind without much thought for a video blip on me me me. We all know you are the greatest, the one to pick blah blah blah.
Air sickness bags? There is a large box up by the water in the back of the room. Hurry. Hope you make it. What does not play well, what not to do in your local community / real estate property listing videos. The easy way to make real estate videos.
Make your work, your craft be the video fodder. Create real estate videos the easy way. Be the cub reporter. Navigating the online real estate buyer through the neighborhoods. Opening the doors at the curb side showings of one after another property listing.
I'm not saying a FAQ on your area, on owner financing and all the topics you blog about on where to get the best bank financing are not important.
Just not in the beginning videos.
You are not in the script.
Yet. Do those on the other end sparingly of learning to crawl.
When the video skills have logged a couple hundred productions. Polish is happening and the learning curve has flattened shows loud and clear. In the roll 'em, action, real estate video starring your area, your properties and no so much you the professional.