Videos for real estate listings are the easy way to make the connection with property buyers.
Using the eyes and the ears is just more memorable. But seven poor excuses for really bad real estate videos is what this blog post is all about. To make sure your real estate video channel is filled with only productions that work. Attract not repel the customers you need to engage.
To retain, to get a little action from enough of those viewers, listeners to make a comfortable living. Have some fun and help a lot of people in the service we provide to buyers and sellers.
First, your attitude, the motivation for adding video to the real estate marketing.
Not a slide show with elevator music. Do you have fire in your belly? To produce lots of full motion video with natural sound captured from the local community?
From inside, up, down, around the property listings? Loops of video shot, edited, rendered, uploaded to use in your real estate marketing. If someone pushed you into it and you did not take the leap on your own, your video's shine will be dull. Or missing glitter all together.
Second, the time you spend with real estate video.
If you resent it or try to skip steps in the production to just have it done and over with, strike two. Wrap your mind around this is a better use of your time because the buyer expects it. The property owner, listing deserve the video treatment.
Third, if you tell folks you do video and have only a handful in your channel, better hope Santa does not find out.
Tell the truth. You dabble. Set up the channel hoping for great things pretty much without much effort. Video for real estate is not like that. It wants, expects to be included along with the image arrays, information copy, helpful links, aerial maps. To be a full member of the real estate marketing team. Don't leave it just sitting on the bench.