Videos Do It Better
Real estate video, local community movies both deliver so quickly, easily and use the eyeballs, the ear drums.
Just toggle it and sit back. The information gets fed, like a media IV with a slow drip of what the real estate buyer wants, needs. And will get one way or another. With real full motion video, the corner Seven Eleven is open 24/7/365.
The agent, broker, REALTOR can be sleeping late at night, while a buyer half way across the country is getting off work.
Dialing in the video platform website address to graze. Munch on the new listings you shoot, edit, render. Then upload to support the imagery, the links, maps, aerials and rest of the property exposure details.
We are approaching eight hundred videos made and know they work. Properties have been sold based on just the video alone. If done right, it quickly shows the buyer many time zones away in a zip code I’ve never heard of, the sticks, bricks. Or the local canoe race, the 4th of July parade, snow skiing a Maine mountain. Maybe a Maine soap box derby race. Or the new real estate listing on a Maine lake that I am excited about, want others to feel like they have been there too. With the video.
The way we market real estate has changed over the last thirty one years of wearing the REALTOR “R”.
Many advances in media since the days of the black and white Poloroid shoot, look at your watch and then peel off the sticky chemical smelling negative backing.
Now in addition to lots of images and details property listing information like you see on this site, we use video embeds, aerial maps and helpful links all designed to NASCAR quick deliver the details.
The reason only one percent of real estate agents, brokers, REALTORS use real full motion video is the learning curve. The time involved to shoot, edit, render, upload those videos. Which can be linked to social media sites, used in emails, embedded in blog posts and on real estate websites.
Early videos are always pretty primitive, borderline crude or long and boring.
Shakey with out tripods. Lacking the smoothness and new angles a jib crane, slide rail can add to video experience. Thinking about leading the real estate buyer through the property, around the community with ease, not confusion.
Without herky jerky.
The video is informational. Not designed to entertain. Mass produced on all our property listings, not just the most expensive one or two and calling it good.
Like shooting images, writing copy, the video is another media instrument to add to the music medley of the message.
Whether it is a real estate listing, local community event, or a branding promotional piece. Here are the common video mistakes, what not to have for a philosophy in producing real estate productions. The biggest critics of video do not implement it in to their operation. Don’t do it. Don’t use itto help round out their delivery of the information in a format the buyers wants.
The behind the scenes foot steps, the real estate duties, chores that need doing every day to be consistent. There is a long check off “to do” list these days for real estate marketing.
The real estate buyer looking for that property listing that fits their needs, has to have a place open round the clock.
No matter where Mickey’s little and big hand are positioned on his watch. That is available to meet his hunger for information. To satisfy his thirst by helping him decide the direction to take. In the most important purchase he or she will ever make. Real estate sellers come to expect that too from their agents, brokers. And they should. Making real estate videos is not about a nervous agent, broker… it is about giving buyers and seller quick, easy messages on a slew of topics too.