Home Made Not Hired Out Maine Real Estate Marketing.
Living in a smaller rural state like Maine, the real estate promotion is done so differently than a luxury agent or broker would approach the same marketing exercise.
The way way lower price tag, smaller size on Maine real estate property listings is one reason. And because the folks buying the properties would not be able to stomach the same approach luxury peddlers of property apply.
With the stilted style air of “you are better than most, have earned the right… no privledge to know, experience luxury few ever will in a lifetime”.
“Be the envy of others. Flaunt, show them your high success with this exclusive blah blah blah”. Reaching for the air sickness bag, excuse me.
The luxury real estate agency interviews the owner to decide if the property is good enough for their high standards before accepting the listing.
Because someone not quite blue blood enough could tarnish their prestige, image. And the buyer if a red neck, would be discouraged even with the new found wealth of a Beverly Hillbilly type. From even setting foot in certain neighborhoods for fear of social decay. The anarchy it could cause in the surroundings of these planned neighborhoods of silver spoons. If the nouveau riche were infected with the undesirables neighbors of such poor breeding.
The Maine real estate agent, broker, REALTOR spends his time talking about the best approach to the marketing.
Saving money, time, getting value in the transaction. Knows where the best financing programs for all of us Average Janes and Joes are managed. After listening to the sellers, buyers motivations and expectations in the Maine real estate sale. No spin, no stretch, just a meat and potatoes marketing efficient approach to get the job done. Having fun in the process of sliding the home keys. Passing legal papers at the real estate closing for homes, other types of property listing transfers.
The luxury agent, broker says all the furnishings have to go in the home before the camera and video crews arrive.
Are hired, brought in for the scripted high brow presentation. Like the staging, the media imagery and video, even the sign placement out front of the home is hired out. So is the aloof scripting of the property information. The agent, broker does not get his hands dirty. Or bother with those trivial events because it is store bought. Paid for by the seller up front. Not tied to if the place sells or not only. Sometimes the listing depends only on if the marketing fee is slid across the table up front. Leaving the seller wondering if only the marketing, high closs swanky folders in old English, Victorian script is what is cared about. Not so much worry, fuss over if the sale happens or not.
Whoa, the Maine real estate agent, broker is a partner that gets paid when the property listing sells. Not regardless. The carrot causes results. A do or die situation.
The luxury real estate agent like the reality shows out of Hollywood is a star. An arrogant character, a who’s who of the one to deal with if you are “it”.
(Record needle ripping, scratching to a loud stop sound)
The staging in a Maine home for $35,000, $45,000 is let’s get rid of the extra clutter from years of collecting. Do a good cleaning. Trim back, replace some out of control shrubs. Mow lawns regularly. Make the windows sparkle clean.
Replace dead or missing light bulbs. Lemon oil the woodwork that has dried out. And swab the decks. Cruise the facility looking for slack to make it ship shape. And the best staging is making sure the property listing is realistically priced. And adjust the price a tad along the way to lead the market.
To make sure the home marketing figure quoted in advertising is put in line with others around it.
With adjustments to the price systematically. To assure it lands, stands out in the higher end of a lower price bracket for website searches. To show up in the price ranges buyers dial in to filter the results to find the homes, other real estate they can actually afford. Get a mortgage on. That have a chance of appraising for the number on the price tag.
The small town local approach to marketing the Maine home means pointing out the practical aspects of the place.
From the new roof , efficient new furnace that mean no surprises on two big ticket expenses are looming. To make the home buyer nervous.
And the attractiveness of the location not far from schools, shopping which will save miles, gas on the mini van.
And extra time spent behind the wheel of the operator, saved by the new Maine home owner.
Not on and on about crystal this, granite imported tile work that. Or in door pools, tennis courts, golf and polo courses. And airstrips or heliports. With acres and acres of expansive gardens, crews to tend them.
And how lavish the butler’s pantry is. Instead with plain jane low cost Maine homes, the sensible features are highlighted. A sharp contrast from the grand style, level of living high brow, privledged with servants is replaced with the practical. What a solid investment this well insulated, neat, clean starter Maine home or retirement house will be to make life simple, economical.
The agent, broker, REALTOR collects the Maine home’s information, images, shoots the video loops and edits, renders, uploads them to a variety of online sites.
Posts the blog posts search engines love so much. To promote locally and nationally to increase the reach. With email drip campaigns designed to inform, not overwhelm the message receiver. Simple approach but rolled up sleeves and hard work poured into the creative marketing done by the person you listed with. Not an army of uptight, expensive, not so down to Earth hired talent to do this, that.
Freeing up the snarky luxury agent to plan for the open house with a special who’s who invite list and lots of shmoozing. Politics and making sure this up and coming buyer that aspires to be a real somebody, make a splash. Knows about the new to the market home. Whole different approach to selling a rare house, estate when you compare it tso the low cost affordable Maine home with good, abundant selection. To the luxury, one of a kind, not able to be purchased by just anyone in the home buying audience. Waiting for someone special, wealthy, opulent. That is loaded. Has an ego as large or bigger than the wallet or purse they carry.
207.532.6573 | [email protected] | MOOERS REALTY 69 North St, Houlton ME 04730