When you are lost, trying to save time getting to your destination, real estate websites can add or take away from the same kind of experience.
Nothing beats helpful, easy, and not leaving the online real estate search session hungry. Or worse, frustrated because there is a delay getting what you were after. We get it.
And here's the other big surprise, everyone likes to absorb the property listings, the local community way things roll and ABC simple guidance differently. All buyers of real estate have time constraints these days. And even if they had all the time in the World, teasing them with all the properties sounding alike in the skimpy write up of the copy and pasted does not satisfy the hunger for information.
Some real estate buyers like to read.
Others study the pictures. More and more gravitate to video or do all the above in different degrees.
Being ready, stocking all the shelves of the real estate vending machines and serving up home cooked, individual attention getting presentations.
Media savvy. Kind of like a cub reporter, news broadcaster, handy with the camera stills and real estate video loops. To make marketing deadlines. As the conveyor belt from our real estate workshop spins viciously.
That's what today's real estate professional wearing the white lab coat does day and night. Or better be or the buyer for real estate, sellers too will find another portal that does provide the whole nine yards. And easily presentated so the back button is not used in frustration on real estate websites.
The website design for real estate websites can focus on the color, font, how simple or complicated the approach is. But what's inside, something good has to be put in those online component spaces to help the hit and run real estate buyer. The navigation is important to be predictable and natural.
But the size of the display, not wasting words in long rambling disconnected paragraphs has to be considered. All for the bottom line desire to not waste a second of the property listing buyer's precious time. You want the buyer to come back. A relationship is forming that hopefully goes beyond just the one site visit. That leads to being the buyer, seller of real estate becoming the broker or agent for life in the partnership. Not leaving the website like a dragon fly hit and run.