Listing, marketing, selling Maine real estate is serious business.
And like most industries, reinventing, keeping up to do the list and twist to get to more property closings is constant.
There was a time for a Maine waterfront or farm, land listing that placing an ad in an out of state newspaper or Mother Earth News type publicaton would be warranted.
And other than direct mail to catalog readers back when we were Strout Realty, it was all about local presentations.
So an expensive real estate ad in the Hartford Courant, Boston Globe, New York Times or Wall Street Jounral was part of the moving the chess pieces.
For the check Mate caused buy the heavy duty not much else available advertising big bang for your buck options.It was easier to pick the real estate marketing weapon years ago. Not many to pick from in the reach for advertising turbo to increase exposure outside the local real estate sandbox.