The tone of any conversation, whether a real estate blog post or a chit chat at a local diner.
Shooting the breeze about Maine weather. It can be free and easy, helpful. Even humorous but should be anything but tedious, tense.
Or to make the other end of the conversation receive bad vibes and to come away somehow feeling responsible. For being so dumb or thinking, saying something reacted to as so down right silly.
Real estate is the largest investment buyers and sellers make in their life time.
That is something everyone in the room would agree with right?
And buyers, sellers of real estate property listings don't find themselves in the transfer of a home, land, waterfront, farm or business offering all that often in life.
So there is a learning curve to real estate. And the professional guiding the buyer and seller is the one to set the pace. From what they have learned. Because they do this day in and out.
Spell out the expectations, address issues in the each unique real estate list and sell situation.
Without being snarky or with a layered, lathered on sharp edge tone of criticism or sarcasm. Or being so tight lipped or smug so it leaves everyone guessing, hanging, wondering.
Like the phrase you wait until your father comes home but this time you did not do anything wrong or deserve the man to man talk at the end of the day.